WEDDING & EVENT COORDINATION · CONTENT CREATION
For the big feelings. The little details. And the moments you’ll want to live all over again.
Thoughtful coordination and candid wedding-day content, with Serena by your side.
Led by Serena. Made for your moment.
A little less worry.
A lot more joy.
MEET SERENA
I’m Serena, founder of Simply Serene Event Co. Hospitality has been part of my family’s life since 1936, and part of mine for as long as I can remember. I grew up on the grounds of Birch Hill Catering and Stablegate Farm, watching the work that went into each celebration long before I had a role in it myself.
Over time, I worked my way through serving, bartending, and managing on the floor. I learned to see an event from different perspectives: what guests need, what the team needs, and how much care goes into making everything feel effortless. It’s where I developed the hands-on approach I still bring to my work today.
FINDING MY OWN WAY
In my mid-twenties, I moved into wedding coordination and social media management. I loved bringing plans together and capturing the moments that followed, but getting to know my clients was what made the work personal. Once I understood what mattered to them, I wanted to help take care of it.
That carried into my time on Birch Hill’s sales team. My involvement often stretched beyond the role itself because I cared about how the whole experience felt. I wanted my clients to have someone they could call, someone who knew their plans and would take the time to work through a question with them. Becoming that resource led me toward full planning and rentals, giving me more ways to help from the beginning.
A FAMILY LEGACY. A PERSONAL NEXT CHAPTER.
My father, a chef trained at the Culinary Institute of America, poured his passion into the culinary side of Birch Hill. When he decided to retire, I began thinking about what my own next chapter could look like—and how I could continue the work and relationships I had put so much of myself into.
That’s where
Simply Serene began.
THE CARE I BRING TO YOUR DAY
It brings together everything I’ve learned through years in my family’s business and the way I’ve always cared for my clients: being involved, following through, and paying attention to the things that matter to them. It’s an opportunity to carry that care into celebrations wherever they choose to gather.
I know how much thought, time, and feeling goes into a day like this. I take that to heart. From our first conversations to the work happening behind the scenes, I want you to feel that someone is looking out for you, your family, and your guests.
For me, hospitality has always been personal.
Simply Serene is my way of making it yours, too.
EXPLORE MY FAMILY’S HOSPITALITY STORY
SUPPORT THAT FITS YOUR CELEBRATION
From wedding-day coordination to fuller planning, content, and rentals.
Book coordination or content creation independently, or let’s bring your support together.
You’ve put your heart into the plans. I help bring the pieces together so you can enjoy the people and moments they were made for.
The getting-ready giggles. The just-married glow. The tiny in-between moments you might otherwise miss. Candid content to keep the feeling close.
Meaningful celebrations deserve a little breathing room. I help keep the moving parts moving, so you can be the host who actually enjoys the party.
For the couples who want a helping hand before the wedding day, too. My work has grown into fuller planning so I can be involved earlier and help bring your celebration together.
Rentals are another way I help bring the pieces together. Tell me what your celebration needs, and we’ll discuss available options and how they fit your plans.
Social media management is part of where I found my niche. If you’re looking for support beyond wedding-day content, let’s talk about your account, your goals, and what you need.
A LITTLE GUIDANCE OR SUPPORT FROM THE START
Choose the level of involvement that feels right for you. We can also discuss a custom scope around your priorities and budget.
THE CONSULTATION
One hour $175
One hour to ask any questions you’d like about planning your celebration. Bring your ideas, concerns, or wherever you’re feeling stuck.
MONTH-OF COORDINATION
Starting at $1,800
You’ve made the plans. Beginning approximately 30 days before your wedding, I take on the logistics and vendor communication so you can focus on celebrating.
Optional rehearsal coordination: +$200.
PARTIAL PLANNING
Starting at $3,800
Stay involved in planning your wedding with regular meetings and experienced guidance to keep the details organized and moving forward.
FULL-SERVICE PLANNING
Starting at $7,200
Support throughout your planning journey, with a personalized schedule, help bringing the pieces together, and complete wedding-day management.
LUXURY CONCIERGE PLANNING
Starting at $10,000
A more involved planning partnership, with personalized concierge support and help caring for the wedding weekend as well as the day itself.
VENUE SEARCH & VENDOR MATCHMAKING
Starting at $400
For newly engaged couples deciding where to start. Explore venues and professionals that fit your style, priorities, guest count, and budget.
Starting prices are a guide; we’ll confirm your scope, coverage, availability, and final proposal together. Content creation is available as an add-on or a standalone service. Other event support, rentals, and social media management can be discussed separately. Contract review focuses on planning details and is not legal advice.
Want coordination and content? Tell me what you have in mind. We’ll discuss scope, coverage, and what’s practical for your day.
Content creation complements your professional photographer and videographer; it doesn’t replace their coverage. Deliverables, timing, and pricing are agreed before booking.
FROM CLIENTS I’VE WORKED WITH
Personal feedback on Serena’s planning and coordination work at Birch Hill. Excerpts are quoted; the notes below summarize each client’s review.
A PLAN FOR EVERY DETAIL
“Our day ran incredibly smooth, down to the last detail”
Tori describes thoughtful answers to questions, personal touches, and a clear plan for the day. When ceremony shuttles arrived late, Serena arranged extra reception time so the couple could keep celebrating.
FREE TO ENJOY THE MOMENT
“Serena’s commitment and attention to detail made our wedding truly unforgettable!”
Their review highlights prompt, thorough replies during a short planning timeline, guidance through decisions, and details handled before they had to ask—including belongings packed into their car at the end of the night.
GUIDANCE ALONG THE WAY
Katie praises Serena’s knowledge, practical advice, and tips throughout planning, describing the coordination process as smooth from beginning to end.
SUPPORT BEFORE THE WEDDING DAY
Jessica describes Serena working through the details with them in the months leading up to their wedding and helping make the celebration a night they wished they could experience again.
Read the full reviews on Google under the names above. These reflect Serena’s work at Birch Hill, before Simply Serene’s independent chapter.
FROM FIRST HELLO TO LAST DANCE
Share your date, venue, and the support you’re looking for. Still figuring things out? Start wherever you are.
We’ll talk through your priorities, availability, and a scope that makes sense for your celebration.
With the plan in place and expectations clear, you can focus on the reason everyone came together.
A LITTLE LOOK BEHIND THE SCENES
A helping hand at the cake cutting. A phone ready for the moments in between. A laugh with the people making it all happen. This is a little of what being there looks like.
These photographs reflect my personal experience working at Birch Hill. Photographer credits are listed with each image; wedding-day content creation is my own separate service.
More behind the scenes on Instagram
Photographs of Serena’s coordination and content work at Birch Hill; these are not presented as independent Simply Serene bookings. Select any photo to see the full image.
A FEW THINGS YOU MIGHT BE WONDERING
Absolutely. Wedding-day content creation is a standalone service. You can inquire about coordination, content creation, or both.
I’m based just south of Albany, New York, and Simply Serene is my independent business. I’m happy to travel for weddings and events, including destination celebrations. Share your date, venue, and location so we can discuss availability and travel arrangements.
My content service focuses on candid clips, behind-the-scenes moments, and social content. Your professional photographer and videographer provide their own dedicated coverage; I work alongside them.
We’ll agree on the service scope, coverage hours, deliverables, timing, and pricing before you book. Tell me what matters most so we can start with your needs.
YOUR NEXT CHAPTER STARTS WITH HELLO
Share your event date, venue, and the support you’re looking for. I’ll check my calendar and get back to you about availability. Sending an inquiry does not reserve your date.
Build your inquiry here, then copy it into an Instagram message to @serenaatbirchhill. This form prepares your message; it does not send it.
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