Planning & coordination
From finding vendors who suit your vision and budget to bringing your booked team together, I’ll help with the plans and details that keep your day moving.
Explore planning support ↗WEDDING & EVENT COORDINATION · CONTENT CREATION
Hi, I’m Serena.
The calm behind your celebration.
I bring years of hands-on hospitality experience to wedding planning, coordination, and candid content—so you can be present with your people.
Led by Serena. Made for your moment.
A little less worry.
A lot more joy.
Your vision.Your venue.Your moment to be present.
THE PERSON BEHIND THE PLANS
Hospitality has always been personal.
I grew up at Birch Hill and Stablegate, in a family whose hospitality story began in 1936. Working my way from serving and bartending into coordination and planning taught me to notice what people need—and follow through.
Simply Serene is my own next chapter, built on that experience and the relationships that made it meaningful.
Get to know me ↗SUPPORT THAT FITS YOUR CELEBRATION
Your day. Your way.
A little guidance, a plan from the start, or someone to bring it all together.
Wedding-day content
Candid clips and behind-the-scenes moments to look back on and share. Book content on its own or discuss it alongside your planning support.
Let’s talk content ↗Private events
Showers, rehearsal dinners, and meaningful celebrations. I’ll help with the moving parts so you can spend time with your guests.
Tell me what you’re planning ↗Need help sourcing rentals or bringing your vendor team together? I’ll compare quotes, ask the right questions, and coordinate the details for a cohesive celebration. Let’s talk about what you need.
FROM CLIENTS I’VE WORKED WITH
Care you’ll remember.
A few words from people I’ve had the pleasure of working with.
A NOTE FROM ALEXANDRA
Serena,
Your desire to make our day special and your willingness to go above and beyond for us made it feel like you were part of the family. I still giggle sometimes when I remember you crouched down working so hard to keep my train perfect while staying out of sight - it’s those details that made our day so meaningful and your presence so memorable.
Thank you!!!
Stablegate Barn · June 8, 2024
A PLAN FOR EVERY DETAIL
“Our day ran incredibly smooth, down to the last detail”
Tori describes thoughtful answers to questions, personal touches, and a clear plan for the day. When ceremony shuttles arrived late, Serena arranged extra reception time so the couple could keep celebrating.
FREE TO ENJOY THE MOMENT
“Serena’s commitment and attention to detail made our wedding truly unforgettable!”
Their review highlights prompt, thorough replies during a short planning timeline, guidance through decisions, and details handled before they had to ask—including belongings packed into their car at the end of the night.
Alexandra’s note is shared with permission. These celebrations reflect my work at Birch Hill and Stablegate, before Simply Serene’s independent chapter.
FROM FIRST HELLO TO LAST DANCE
Let’s make it feel easy.
- 01
Tell me your story
Share your date, venue, and the support you’re looking for. Still figuring things out? Start wherever you are.
- 02
Find your fit
We’ll talk through your priorities, availability, and a scope that makes sense for your celebration.
- 03
Be in the moment
With the plan in place and expectations clear, you can focus on the reason everyone came together.
A LITTLE LOOK BEHIND THE SCENES
In your corner. In the moment.
A few moments from the work I love: taking care of people and the details around them.
More behind the scenes on Instagram
My coordination and content work at Birch Hill and Stablegate, before Simply Serene’s independent chapter. Select a photo to view it in full; photographer credits are shown above.
BEFORE WE TALK
Good questions.
Where are you based?
Just south of Albany, serving New York’s Capital Region and beyond. Travel and destination celebrations can be discussed with your quote.
Can I book content without coordination?
Yes. Content is a standalone service, focused on candid photos, clips, and short-form edits alongside your photographer and videographer. We’ll agree on coverage, deliverables, and timing before you book.
How much wedding-day coverage is included?
Wedding-day coordination starts with eight hours on site. If you’d like coverage from getting ready through the end of the evening, we’ll quote the extra time separately.
How do I choose a package?
You don’t need to decide before reaching out. Browse the packages, or tell me what you’ve planned and where you’d like support.
YOUR NEXT CHAPTER STARTS WITH HELLO
Let’s make space for the good stuff.
Tell me your date, where you’re celebrating, and what you’d love help with. I’ll check availability and get back to you. Your date is reserved only once your booking is confirmed.
Send your inquiry below, or email simplysereneeventco@gmail.com.
Your inquiry is processed by FormSubmit and emailed to Serena. Please share only details needed for your celebration.